At first glance: Chipotle advertising with cartoons? This is not cold play singing this, maybe it should be. I'm not really getting this, but I want to see where this is going.
This Chipotle "back to the start" advertisement really helps their brand image. At first, I was slightly confused as to where the commercial was going, but I think the advertisement was designed like that to capture the attention of the viewer until the end. It is especially difficult for Chipotle, being a large chain restaurant, to keep up with this trend of organic, natural food from local farmers and businesses. I think this advertisement really displays great job of keeping their brand fresh (pun intended).
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