I saw this advertisement on a billboard on my way back up to Milwaukee this weekend. It took me a second to really comprehend what they were doing. At first, I recognized the "Buona" brand which is highlighted in orange. Then, I realized what they were doing: a play on words. I think it is especially clever for Buona Beef to do this because it really makes people stop and take a second look (At least for people that understand "Buona" is pronounced Boh-nah).
Not only did it make me laugh, it showed me that their brand has personality and ultimately led me to their website Buona Beef. The website is nicely laid out, with easy navigation, appealing design and a really cool social media campaign. By liking them on Facebook and following them on Twitter, you are entered for a chance to win free Buona Beef for a year!
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