American Idol stood proudly atop the hill of success for many years. It was one of the most-watched shows in the past decade, and it finally seems to be approaching its last days. With the recent explosion of The X Factor, American Idol has had a difficult time retaining their audience.
Although this may seem like an upsetting fact for American Idol, I think there is a method to the madness. Both programs are partly owned by Fox, and seems to have a strikingly similar strategy for both shows. Not only does The X Factor have the two most adored judges from American Idol, Simon and Paula, but they also have competing sponsors for both shows. American Idol is sponsored by Coca-Cola, At&t and Ford. This is all too familiar to The X factor's sponsors: Pepsi, Verizon Wireless, Sony, and Chevy. Even the websites have a near identical layout: American Idol vs. The X Factor . Their bright red and bright blue logos are just about the only differences in these programs.
There are too many similarities to point out in one blog post, but I will say this: Touche Fox, you've added yet another successful program to your list of giants- only this one, we've all seen.
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