At First Glance: That's funny, the alarm clock was gas-powered. I think I see where this is going, what a cool idea- by who, though? Really shows how much we depend on electricity.
This is a great emotional campaign by Nissan to promote their new, fully electric Leaf. It shows how electricity plays a huge role in our lives by creating dramatized scenes with gas-powered computers, copy machines, hair dryers, alarm clocks, coffee machines and many more. This 60-second spot packs a big punch.
Nissan premiered this commercial during the 2011 Super Bowl. It displays the same mysterious quality as the first commercial, where the audience does not know the product until the end of the one minute commercial. It also gives the audience a feeling of suspense. What will this polar bear do? Where is it going? The brilliant hug from the polar bear tops it all off, and Nissan finds its way into millions of hearts around the world.
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