I can go on and on about Susan G. Komen For the Cure and how well they utilize modern advertising and marketing technique. But let's face it, you'd be bored after the first three paragraphs. One thing they do extremely well and has caught many people's attention for the past two years is their unique use of social media, namely Facebook.
I recently was browsing through my Facebook news feed when I saw a status that my younger sister posted. It said "I am going to Colombia for 8 months!!!" I immediately started asking questions. Why would she be doing that? Is it a mission trip of sort? How is she affording this? I sent her a text to get to the bottom of it. She quickly replied telling me it was for breast cancer awareness. This reminded me about the breast cancer awareness Facebook statuses two years ago that corresponded with where a girl likes to put her purse when she gets home. "I like it in the closet" and "I like it on the table" were some of the popular ones. It forced people to ask questions and stuck in peoples heads.
Social media is a great resource. It is so easy to get on Facebook, Twitter, Foursquare and more. On the contrary, it is not easy to do well because there is so much clutter to break through. Susan G. Komen cuts through this clutter every November.
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