Coca-Cola "smashes" its brand

Coca-Cola has been a super-power in the beverage industry and in the advertising field. One thing that Coke does is "smash" their brand. I recently read Brand Sense by Martin Lindstrom, a book about the benefits of sensory branding. A crucial concept in sensory branding is the idea of "smashing" the brand. In other words, can you cover up the logo of a brand and still easily identify what the brand is. Coke's done this throughout their entire brand, from their color scheme to their bottles, Coke is a "smashable" brand.

Other than the small logo at the bottom, this print ad for Coke is seemingly logo-less.