At first glance: Wow! woman in a box making coffee? the quality of the posters are incredible, the depth and resolution looks close to real. very cool way to take advantage of environment and use ambient marketing strategy.
So this is my first post experimenting with a "free write" style. I think ads have different effects on different people. Different things happen in each person's brain when they see an ad for the first time. I will start each post with a couple sentences or a short paragraph outlining my exact thoughts while viewing the ads for the first time. As you can see, this ad campaign appears to be in German. It utilizes the environment in unique and interesting ways. I really enjoy looking at ambient marketing because it really taps into a creative side of advertising we don't see every day.
This commercial was produced by the same company. The video gives a different, more traditional perspective to this campaign.
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