What brand am I?

While thinking of brands I associate myself with, as well as remain loyal to, I came across the brand AriZona. Now, don't get me wrong, this was not an instant fit that appeared perfect in the heavy traffic of my brain. It took me a few minutes to reach this semi-permanent conclusion. I wasn't even sure it was the brand that best describes me. Not until I discovered their website. www.drinkarizona.com

This website is great. From the visual appeal to music/sound effects, this website scored close to perfect in my book. Some words that came to mind were artsy, fun, unique, personal.  I spent close to 20 minutes just looking through the website and discovering the details embedded. On top of that, I read about the company, what they stand for and the new products they are releasing. I soon realized these words reappearing in my head were qualities I find in myself as well. Our personalities were very similar.

AriZona business philosophy: keep it simple, keep it good and keep it real.

I love this philosophy because I love simplicity! I like simple clothing and simple tasks. With life often full of complications, you have to love a company that respects and supports the simple things in life. They know what they want, they know what their customers want.

AriZona was originally founded by two friends-John Ferolito and Don Vultaggio. Together, they owned a successful beer distribution company and were ready to emerge in the tea industry. In 1992 AriZona hit the shelves in Brooklyn, New York (irony). They based the company on creating a high quality product with all natural ingredients.

This also parallels with my personality because it represents individuality. AriZona decided to remain privately owned, as opposed to its competitors (coca-cola, pepsi co), because they had little interest in dealing with "wall street type people" and were very interested in dealing with crafting a product people will enjoy. I see myself as an individual rather than conformist, just like AriZona. I am a strange breed of choir-boy enthusiast and collegiate athlete. I believe this rounds my character and adds to my individualism, just as using all natural ingredients and staying privately owned rounds AriZona's character.

AriZona possesses a trademark of sorts. On every can, there is a "$.99" label printed directly on the can. It has been this way for as long as I can remember, but I have began to value that small symbol at the top the can more and more as I grow older. I don't have an overload of money, as many people do not, so it is nice to know that a company is looking out for people and their needs, rather than the company's profit. This mindset is one AriZona and myself share: take care of the little people, they are a loyal and strong foundation, but should not be neglected.

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