At first glance: crazy, creative, utilizing social media and technology, Miami Ad School seems awesome, how will they launch this campaign? Who funds these rewards?
So, at first glace this ad looks pretty cool and interesting. I definitely applaud the effort and creativity put into creating this idea and video. However, I am not completely sold. First off, where does this funding come from? I can see if you would like to base the rewards off of donations from local businesses, that seems cool. It also gets the local businesses' name out. Who will design the website, heat sensitive bags and code? Also, What stops people from putting "other" items that will set off this code giving them the reward?
Although this could just be a hypothetical idea for the sake of a class project. I love the creativity!
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