I cannot start this blog post off with a free write because it would not be fair. I have seen this commercial before and have some bias towards it. In fact, I have had time to think about this commercial in some depth. Initially, I liked the commercial. I like the fact it is real, and I like that they use real people. I then started to look at this same advertisement from a different perspective. Yes, they probably do use real people, but are they using real places? I believe Febreze does a fantastic job of taking advantage of the common person's perceptions and stereotypes. Although the people are real, the places look staged. And even if the places are not staged, it is automatically assumed that somewhere looking like that smells bad when this is not always the case. Chalk one up for Febreze.
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