Chipotle: shining in a positive light

At first glance: Chipotle advertising with cartoons? This is not cold play singing this, maybe it should be. I'm not really getting this, but I want to see where this is going.

This Chipotle "back to the start" advertisement really helps their brand image. At first, I was slightly confused as to where the commercial was going, but I think the advertisement was designed like that to capture the attention of the viewer until the end. It is especially difficult for Chipotle, being a large chain restaurant, to keep up with this trend of organic, natural food from local farmers and businesses. I think this advertisement really displays great job of keeping their brand fresh (pun intended).

Miami Ad School's creative app idea

At first glance: crazy, creative, utilizing social media and technology, Miami Ad School seems awesome, how will they launch this campaign? Who funds these rewards?

So, at first glace this ad looks pretty cool and interesting. I definitely applaud the effort and creativity put into creating this idea and video. However, I am not completely sold. First off, where does this funding come from? I can see if you would like to base the rewards off of donations from local businesses, that seems cool. It also gets the local businesses' name out. Who will design the website, heat sensitive bags and code? Also, What stops people from putting "other" items that will set off this code giving them the reward?

Although this could just be a hypothetical idea for the sake of a class project. I love the creativity!

Fabreze "experimental" commercial

I cannot start this blog post off with a free write because it would not be fair. I have seen this commercial before and have some bias towards it. In fact, I have had time to think about this commercial in some depth. Initially, I liked the commercial. I like the fact it is real, and I like that they use real people. I then started to look at this same advertisement from a different perspective. Yes, they probably do use real people, but are they using real places? I believe Febreze does a fantastic job of taking advantage of the common person's perceptions and stereotypes. Although the people are real, the places look staged. And even if the places are not staged, it is automatically assumed that somewhere looking like that smells bad when this is not always the case. Chalk one up for Febreze.

"Life's too short for the wrong job" campaign

At first glance: Wow! woman in a box making coffee? the quality of the posters are incredible, the depth and resolution looks close to real. very cool way to take advantage of environment and use ambient marketing strategy. 

So this is my first post experimenting with a "free write" style. I think ads have different effects on different people. Different things happen in each person's brain when they see an ad for the first time. I will start each post with a couple sentences or a short paragraph outlining my exact thoughts while viewing the ads for the first time. As you can see, this ad campaign appears to be in German. It utilizes the environment in unique and interesting ways. I really enjoy looking at ambient marketing because it really taps into a creative side of advertising we don't see every day. 

This commercial was produced by the same company. The video gives a different, more traditional perspective to this campaign.

What brand am I?

While thinking of brands I associate myself with, as well as remain loyal to, I came across the brand AriZona. Now, don't get me wrong, this was not an instant fit that appeared perfect in the heavy traffic of my brain. It took me a few minutes to reach this semi-permanent conclusion. I wasn't even sure it was the brand that best describes me. Not until I discovered their website. www.drinkarizona.com

This website is great. From the visual appeal to music/sound effects, this website scored close to perfect in my book. Some words that came to mind were artsy, fun, unique, personal.  I spent close to 20 minutes just looking through the website and discovering the details embedded. On top of that, I read about the company, what they stand for and the new products they are releasing. I soon realized these words reappearing in my head were qualities I find in myself as well. Our personalities were very similar.

AriZona business philosophy: keep it simple, keep it good and keep it real.

I love this philosophy because I love simplicity! I like simple clothing and simple tasks. With life often full of complications, you have to love a company that respects and supports the simple things in life. They know what they want, they know what their customers want.

AriZona was originally founded by two friends-John Ferolito and Don Vultaggio. Together, they owned a successful beer distribution company and were ready to emerge in the tea industry. In 1992 AriZona hit the shelves in Brooklyn, New York (irony). They based the company on creating a high quality product with all natural ingredients.

This also parallels with my personality because it represents individuality. AriZona decided to remain privately owned, as opposed to its competitors (coca-cola, pepsi co), because they had little interest in dealing with "wall street type people" and were very interested in dealing with crafting a product people will enjoy. I see myself as an individual rather than conformist, just like AriZona. I am a strange breed of choir-boy enthusiast and collegiate athlete. I believe this rounds my character and adds to my individualism, just as using all natural ingredients and staying privately owned rounds AriZona's character.

AriZona possesses a trademark of sorts. On every can, there is a "$.99" label printed directly on the can. It has been this way for as long as I can remember, but I have began to value that small symbol at the top the can more and more as I grow older. I don't have an overload of money, as many people do not, so it is nice to know that a company is looking out for people and their needs, rather than the company's profit. This mindset is one AriZona and myself share: take care of the little people, they are a loyal and strong foundation, but should not be neglected.

Non-traditional advertisement