Google+: another addition

Google recently began their campaign to break into the Social Media world. Google + is a sophisticated new social media platform created by Google that allows users to categorize people into circles, which makes it quick and easy to share links, videos and photos with the right people at the right time.

This commercial really displays what Google+ is all about. In my eyes, it is pretty brilliant. A strong emotional appeal accompanied by rational reasoning. Bravo Google.

Coca-Cola Polar Bear Campaign

At First Glance: What is this? Diet Coke? Or maybe it's some caffeine-free, or zero calorie specialty Coke. It definitely makes me thing of Diet Coke.

I recently posted about how well Coke has established their brand. Here we see that they are using this credibility to help Polar Bears. The Coca-Cola Arctic Home has partnered with The World Wildlife Fund to help save this endangered species.

This campaign is a great idea, and it really brings a self-actualization appeal into the picture, but I think Coke may have made a big mistake. The white cans really lack brand recognition. Now, obviously not completely. We still understand the classic red/white color scheme and the Coke typography, but we may not understand that this is Coca-Cola Classic "at first glance." This could be a major problem within the campaign. Ultimately,  I think Coke can afford to take this risk. I don't know if the polar bears can, though.

What do you think?